AURÉLIO PAZ DA LUZ
WORDPRESS · TECHNICAL SEO · DIGITAL ANALYTICS
Web developer focused on technical SEO
I have been building and maintaining WordPress websites since 2013. I combine web development, technical SEO, and data analysis to improve and maintain each project over time.
Santiago de Compostela, Spain · Remote work with European teams · On-site or hybrid locally
INTRODUCTION
From building a website to keeping it reliable
I look after the technical foundations of websites, from development to ongoing maintenance: functionality, performance, crawlability and indexing.
I use GA4 and Google Search Console to understand how people find and use a website. This helps identify improvements and decide what to work on next.
PORTFOLIO
Selected projects
My work spans education, business websites and institutional communications. These examples explain the context, my contribution and the aims of each project.
iEducação
I am responsible for the complete technical setup of iEducação in WordPress, working with the educational specialist who leads the project. We implemented Google AdSense and sales through Hotmart, using audience and sales data to guide improvements.
My contribution: technical infrastructure, monetization and digital analytics.
Visit iEducação ↗Convista
I developed the complete front-end of Convista’s WordPress website. The site presents an international consulting and SAP solutions group through its corporate, services and news pages.
Scope: WordPress front-end development, with a focus on presenting information clearly.
Visit Convista ↗Clínica Astravia
Clínica Astravia, a gynecology and obstetrics clinic in Santiago de Compostela, was my first client in Spain. Its website presents the clinic’s services and provides access to online appointment booking.
Ongoing objective: improve visibility in searches related to the clinic’s services.
Visit Clínica Astravia ↗Serralheria Bonfim
A website presenting the services of a metalworking business in Porto Velho, Brazil, and supporting its presence in Google Search.
Client feedback: a substantial increase in phone inquiries after the website launched. This is qualitative feedback reported by the client.
Visit Serralheria Bonfim ↗More projects
Alfabetito
An educational resources platform for Spanish-speaking audiences, built with WordPress, GeneratePress and PHP.
Visit Alfabetito ↗Injeta Saúde
A website and blog designed to answer questions about services and help prospective clients find the business through organic search.
Visit Injeta Saúde ↗JH Notícias
A regional news website from Rondônia, Brazil, built with WordPress and containing a large volume of pages and editorial content.
Visit JH Notícias ↗Lente Nervosa
A news website covering Rondônia and Brazil, organized for publishing editorial content.
Visit Lente Nervosa ↗EAdvocacia
A website for a Brazilian law firm specializing in healthcare law, presenting its practice areas, publications and contact channels.
Visit EAdvocacia ↗Hélio Lopes
An institutional website presenting parliamentary activities, news, projects and publications.
Visit Hélio Lopes ↗SINPFETRO
A WordPress trade union website sharing activities and information with members, with restricted access areas.
Visit SINPFETRO ↗SINPFRO
A WordPress trade union website for member communications and activity updates, with restricted access areas.
Visit SINPFRO ↗SKILLS
What I can bring to your team
WordPress and web development
Development, customization and maintenance of WordPress websites. PHP, JavaScript, HTML, CSS and REST APIs, alongside GeneratePress, Elementor and WooCommerce.
Technical SEO and performance
Audits and improvements to crawling, indexing and performance. Structured data, redirects, canonical URLs, sitemaps, robots.txt, hreflang and Core Web Vitals.
Digital analytics
Analysis of traffic, user behavior and conversion using GA4, Google Search Console and Hotmart data to assess projects and guide improvements.
CAREER
Professional experience
My background combines web and multimedia development, support for public-sector systems implementation and independent work on WordPress projects since 2013.
Web development and technical SEO
Independent work developing, improving and maintaining WordPress websites, with technical SEO and analysis of traffic and conversion data.
Governo do Estado de Rondônia — Brazil
Support for the implementation of institutional systems and the organization of digital processes, providing technical assistance to teams and users.
Netpix
Multimedia Programmer: development and maintenance of web and multimedia solutions, with ongoing technical support.
Centro de Ensino São Lucas
Junior Multimedia Programmer: early work on digital applications and the maintenance of web systems.
EDUCATION & LANGUAGES
Education and languages
Education
Sistemas para Internet — Brazilian Tecnólogo program; no U.S. degree equivalence claimed
Faculdade de Tecnologia São Mateus
Programador Multimídia — Brazilian technical qualification
Centro de Ensino São Lucas
Lógica de Programação — programming logic certification
Academia Asimov
Languages
Portuguese
Native
Spanish
Advanced reading and comprehension; functional writing
English
Technical reading and intermediate comprehension
CONTACT
Let’s discuss an opportunity
I am looking for opportunities in web development, technical SEO or digital analytics: remote roles with European teams, or on-site and hybrid roles in Santiago de Compostela. Tell me about the role and the team using the form or whichever contact channel suits you.
Santiago de Compostela, Spain · Remote work with European teams · On-site or hybrid locally
Web Development, SEO and Data
Documented analyses, tests and decisions to improve websites, organic visibility and measurement.
