I am a Web & Digital Analytics specialist with deep expertise in the WordPress ecosystem, bringing over a decade of experience building, optimizing and maintaining digital projects with real-world impact.
My work combines a solid technical foundation with a data-driven mindset, focusing not only on building websites or tracking metrics, but on understanding user behavior, identifying bottlenecks and prioritizing improvements that generate measurable results.
Throughout my career, I have worked with content portals, educational projects, institutional platforms and digital products, always with a strong focus on performance, scalability and technical reliability.
My professional approach
I believe technology only creates value when it is connected to decision-making.
For that reason, my approach is built on three core pillars:
- Reliable data, properly collected and correctly interpreted
- Clean technical architecture, designed to scale and be maintainable
- Impact-driven decisions, not guesswork or trends
I use Web Analytics, technical SEO, data analysis and actionable metrics to answer practical questions such as:
- Where it makes sense to invest effort right now
- What is limiting growth or conversion
- Which technical adjustments truly make a difference
The goal is not to accumulate reports, but to turn data into decision criteria.
What I do in practice
On a daily basis, I work with:
- Performance monitoring and analysis using Google Analytics (GA4), Google Search Console and tracking tools
- Technical SEO and web performance, including Core Web Vitals, indexing, crawling and semantic structure
- Advanced WordPress architecture, with lightweight themes, well-organized code and API integrations
- Funnel and conversion optimization, based on real user behavior
- Automation and system integrations, connecting data, content and processes
- Impact-oriented reporting, communicating data clearly to support decision-making
All with a focus on technical stability, sustainable growth and data trustworthiness.
WordPress as a strategic platform
I work with WordPress not just as a CMS, but as a platform for digital products, content portals and web systems.
My experience includes:
- Project structuring with GeneratePress, GenerateBlocks and custom code
- Organization of Custom Post Types, taxonomies and editorial workflows
- Integrations with external services, APIs and automation tools
- Optimization for technical SEO, performance and scalability
- Architectural decisions designed for long-term maintenance
When properly architected, WordPress can be robust, fast and reliable and that is exactly how I work with the platform.
Data, SEO and the future of visibility
The search landscape is changing.
More than ranking pages, projects now need to be understandable, trustworthy and reusable by search engines and large language models (LLMs).
That is why my focus goes beyond traditional SEO and includes:
- Entities and semantic consistency
- Data quality and validation
- Clear technical architecture
- Content structured to answer questions, not just generate clicks
Today, visibility is a consequence of technical authority and information clarity, not just isolated optimizations.
Location and work model
📍 Based in: Santiago de Compostela (Galicia, Spain)
I work on on-site, hybrid or remote projects, focusing on environments that value data-driven decision-making, technical quality and a long-term perspective.
Final considerations
I do not work just to make things “run”.
I work to understand, structure and optimize, connecting technology, data and decision-making in a consistent way.
If you believe that data should guide decisions and that well-executed technical work sustains growth, we likely speak the same language.