This Privacy Policy explains how personal information is collected, used, stored, and protected when users access and use the website aureliopaz.com, owned by Aurélio Paz da Luz.
By using this website, you agree to the terms of this Privacy Policy. If you do not agree with any part of it, you should discontinue use of the site.
1. Who we are
The address of our website is:
https://aureliopaz.com
This website is informational and professional in nature, focused on Web & Digital Analytics, WordPress, technical SEO, performance, data, and digital strategy.
2. What data we collect and why
We may collect different types of data depending on how users interact with the site.
2.1 Data provided directly by the user
This may include, but is not limited to:
- Name
- Email address
- Other information voluntarily submitted via contact forms or direct communication
This data is used solely to respond to inquiries, communicate with the user, or provide information requested by the user.
2.2 Data collected automatically
When browsing the site, certain information may be collected automatically, such as:
- IP address
- Browser type
- Operating system
- Pages visited
- Time spent on pages
- Traffic source
- Interactions with content
This data is collected via analytics tools and is used to understand user behavior, improve user experience, optimize content, and evaluate technical performance.
3. Use of cookies
The website aureliopaz.com uses cookies to improve user experience and provide essential functionality.
Cookies are small text files stored on your device when you visit a website.
3.1 Types of cookies used
- Essential cookies: required for basic site functionality
- Performance cookies: collect information about how visitors use the site
- Analytics cookies: help understand navigation patterns and content usage
- Third-party cookies: used by external services integrated into the site
Users can configure their browser to refuse cookies or notify when cookies are being used. However, disabling cookies may affect some site functionality.
4. Analytics tools and third parties
This website may use third-party tools for analytics, performance, and advertising, including but not limited to:
- Google Analytics (GA4)
- Google Search Console
- Google Tag Manager
- Google AdSense (current or future)
These services may collect data according to their own privacy policies. Users are encouraged to review those policies directly.
These tools are used to:
- Measure traffic and performance
- Understand user behavior
- Improve content and technical structure
- Optimize visibility in search engines
5. Advertising and monetization
The site may display ads provided by advertising networks such as Google AdSense, which may use cookies and similar technologies to display relevant ads to users.
These cookies allow ads to be shown based on previous visits to this or other websites.
Google uses the DoubleClick cookie, which enables the display of ads more relevant to users, as described in Google’s privacy policy.
6. Legal basis for data processing
The processing of personal data on this site complies with applicable data protection laws, including:
- General Data Protection Regulation (GDPR) – European Union
- Lei Geral de Proteção de Dados (LGPD) – Brazil
- California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) – United States
Legal bases for processing include:
- User consent
- Fulfillment of user requests
- Compliance with legal obligations
- Legitimate interest, respecting user rights and freedoms
7. Data storage and security
Collected data is stored in secure environments and protected by appropriate technical and organizational measures to prevent:
- Unauthorized access
- Improper disclosure
- Data alteration or destruction
Despite these efforts, no system is entirely secure. The site follows industry best practices but cannot guarantee absolute security.
8. Data sharing
Personal data is not sold, rented, or commercialized.
Data may only be shared when:
- Required for the operation of integrated services
- Mandated by legal obligation
- Explicitly authorized by the user
9. User rights
Under applicable data protection laws, users have the right to:
- Confirm whether their personal data is being processed
- Access their personal data
- Correct inaccurate or outdated data
- Request deletion, anonymization, or portability of data
- Withdraw previously given consent
Requests can be submitted through the contact methods provided on this site.
10. External links
This website may contain links to external websites. We are not responsible for the privacy practices or content of those sites.
Users are encouraged to review the privacy policies of any external sites they visit.
11. Changes to this Privacy Policy
This Privacy Policy may be updated at any time, without prior notice, to reflect legal, technical, or operational changes.
The date of the last update will always be indicated at the end of this document.
12. Contact
If you have any questions regarding this Privacy Policy or the handling of personal data, please contact:
Last updated: January 2026